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Affiliate facts & stats

5 sourced facts about affiliate marketing, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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Going deeper

In what year did CDNow launch its BuyWeb program, an early affiliate-style e-commerce partnership?

Answer1994

BuyWeb let other websites earn a cut for sending music buyers to CDNow.

Source: Wikipedia (2025) en.wikipedia.org

About what share of affiliate programs today pay using revenue share or pay-per-sale?

Answerabout 80%

Paying a cut of the actual sale is the dominant affiliate compensation model.

Source: Wikipedia (2025) en.wikipedia.org

About what share of affiliate programs instead pay using cost-per-action (CPA)?

Answerabout 19%

CPA pays affiliates for actions like sign-ups rather than only completed purchases.

Source: Wikipedia (2025) en.wikipedia.org

Expert level

About how much in total sales did the UK affiliate marketing industry generate in 2006?

Answerabout £2.16 billion

The UK was, and remains, one of the largest affiliate marketing markets in the world.

Source: Wikipedia (2006) en.wikipedia.org

In what year was the first US patent for internet affiliate marketing granted to William J. Tobin?

Answer2000

Tobin's company, PC Flowers & Gifts, had pioneered commission-based referral links online.

Source: Wikipedia (2025) en.wikipedia.org

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